Search Engine Optimization

Drive Traffic to Your Website

Bring more traffic to your website with the help of new proven techniques we can offer

Our SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Discovery Keyword

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization.

This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

seo image

Content Building

Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.

We often find in the Competitive Research phase that the client’s site is falling behind its competitors in the amount of indexed content. In those cases, this phase of the process takes on additional importance.

seo image

Page Optimization

Following the addition of new, high quality content, we tackle on-page optimization. See our piece on Page Optimization Basics for more information on this topic.

Page Titles, Text-Based Navigation, Prominence of Targeted Keyword Phrases, Site Map, ALT and META data and Clean up the Code.

seo image

Social & Link Building

The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it. During this phase of the process, we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential customers. In addition, Google’s Webmaster Tools provides information regarding the inbound links to your site. A word of caution: free for all links sites and other low quality sites of that nature are of no use and, in fact, detract from your progress with penalties from the search engines. This became even more important with Google’s release of the Penguin algorithm update.

We consult with our clients on ways to build their online reach and influence with new, high-quality inbound links.

seo image

Follow Up Reporting and Analysis

The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.

The specific metrics used in an SEO plan will depend on the goals of that site.

seo image

Services We Provide Under SEO

Bring more traffic to your website with the help of new proven techniques we can offer

On Page SEO

The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

Off Page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Local SEO

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories.

eCommerce SEO

Ecommerce SEO is all about ensuring your product pages appear among those ten organic search results.